Most artists would never dare refer to their band as a corporation. It’s such a dirty word for those making art. Art is art. The business side of music should always be kept well and truly apart from the art. POLSKY think differently.
C.E.O Chris Warren (vocals/guitar) has imagined POLSKY as a corporation as he takes you on a rather ironic anti-corporate journey of life in the modern age throughout My Own Company. Ben Warn joins Warren as Synth Architect (keyboards), Chris Norman has been appointed Senior Low Frequency Analyst (bass) and Alex Robertson takes on the role of Rhythm Logistics Engineer (drums).
My Own Company opens with the all too familiar robotic voice telling us that all calls will be recorded for training purposes. An appropriate intro considering POLSKY is being run as a corporation. Once you’ve dialled into POLSKY a rather bleak journey ensues.
While POLSKY adopt a new-wave/’80s electro/post-punk sound with an upbeat offering, the story told throughout My Own Company is not as cheery as it seems. The album strikes a resemblance to Orwell’s 1984 – but the people aren’t afraid of Big Brother – more afraid of being “excommunicated from the net”, ensuring that proper text etiquette is upheld, variety of social pressures, remembering to maintain the correct amount of apathy – you know, to be cool – and that your coffee order is handled with precision.
It all sounds pretty stupid, but this is where we are in the world. People care more about how there latest Tweet is perceived than anything of real importance. And POLSKY have hit the nail on the head with My Own Company. I am just not sure whether I should laugh, or cry because POLSKY aren’t just being ironic…it’s the way people actually are.
My Own Company is actually quite a fun album to listen to. It maintains a fairly energetic pace – even in the rather negative “100 Million Ways To Die”. They keep things versatile though, with a token love song “In Love At The Cinema” and the rather beautiful “Song For The Silver Surfer” slows things down as our “hero” of the modern world tries to figure out his future. It will surely push some people’s buttons – you know the people who spend hours creating the “perfect” tweet and order coffees at an exact temperature with 1/4 skim milk, 1/4 full cream and 2/4 light – but the fact that it will push people’s buttons is part of the reason why I enjoy this album so much.
It’s a rather interesting take on the world as we know it, and a rather interesting take on a band. Handling the band like a business isn’t what artists want to do, but a necessary evil. POLSKY have successfully held a mirror up to both society and the music industry – the question is do you dare to take a look?